There are good promos and there are bad promos. If you can avoid these 5 promo killers, your odds of success go way up. You can’t always predict the way your audience will respond to something you promote, but if you do any of these things you can guarantee they won’t respond at all. Bad […]
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Depending on who you’re learning from, you may be getting guidance on how to use Facebook and other social websites to acquire new leads and sales. The problem with the guidance people are giving is that it doesn’t work. If it does work, it won’t work for long. In this post, we’re going to laugh […]
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When we moved from Wisconsin to Florida nearly a decade ago, we knew the new risks we’d face. We chose hurricanes over blizzards and knew the day would come where we would experience the difference between the two. Sadly, that time came with the gigantic hurricane that just slowly rolled through Florida. I just lived […]
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I wasn’t born an advertiser and odds are you weren’t either. In fact, I’m a “reformed” SEO guy. Most SEO guys never get into advertising because they believe Google will give them all the traffic they need. When I discovered how silly I was for believing that, I decided to start playing around with advertising. […]
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